I thought of this concept a long time back, finally did it. In the starting what I had in mind was the complete cigarette pack cover and a person coming out of the bottom part and smoking. I just wanted to show the juxtaposition of the two conflicting ideas, the write on the pack that smoking kills and then selling the same thing. Well, its the one of the most weirdest thing I have seen in my life.  How can someone achieve such a trust? Personally what I believe is- ““Always remember that I have taken more out of alcohol than alcohol has taken out of me.”~ Winston Churchill.
While doing the editing I felt that its better just to take the bottom part. For a better quality, see on Flickr.

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